Project proposal
What will my final image be advertising?
My final image will be advertising Absolut Vodka
How will I create this image? (Technically)
I plan to have a martini cocktail glass and cocktail shaker in my image. I will light the props from underneath, using a light box table. I will also have a fill light with a softbox attached above the props to balance out the shot and eliminate shadows. My props will be in the centre of the frame with space above and below for possible text. I will also have the logo of vodka bottle in the right hand corner.
Describe the image? (Visually)
My image will have a white background to match the lighting from underneath. This should give my over all image a clear, sharp white look. I plan to create as little reflection on the bottle as possible. I want to have more negative space at the bottom on the page than at the top, this is so I have space for any straplines, text or logos.
What is the meaning/concept behind my image?
The concept behind my image is to use the brand familiarity of Absolut vodka, I will use their logo and possibly their strapline. I have chosen to use a martini glass and vodka bottle in my shot as I want to make vodka appear more high class and elegant rather than your average shots. I want to add an element of humour to my image by using a James bond quote as my strapline. I will visually stage my product to appeal by using high quality studio lighting techniques and equipment. I will have a small amount of text underneath my image but I want keep this to a minimum so I do not detract from the generally impact of my image.