After researching Absolut vodka, I realised that it wasn't the right product for the concept I was trying to convey in my imagery. I want to create a sleek advert with an element of elegance and for me, Absolut just didn't hit the mark. I had to find a new Vodka in a bottle that was right for me and following this article, I narrowed it down to two choices REYKA vodka, priced at £26 and Kauffman Luxury Vintage Vodka price at $225.
REYKA Vodka- £26
Image from Google
Kauffman Luxury Vintage Vodka-$225
Image from Google
Now, apart from the fact Kauffman Luxury is slightly out of my price range, (come on we've got to be realistic here, I am a college student!) I actually prefer the shape of the REYKA bottle, simple and classic with a modern twist. Its minimalistic labelling and tri colour scheme all add to the sophistication on the image and existing concept.
Ideas almost never turn out the way you planned them to but researching and developing them is what makes all the difference! View my original project proposal here.