The concept

The concept behind the images i am going to create is to make vodka more of a sophisticated and elegant drink.The existing branding of the vodka i am shooting is very simplistic and contemporary. i wanted to help people associate vodka with the classic cocktail, a martini rather than just your ordinary shots. i want to re market the brand, there won"t be a wooly hat in sight! To contribute to the classic feel I wanted to use a traditional martini glass. I chose to sugar the rim of my glass to help add depth and texture to my images as well as helping to contribute to the classic style as this is what is usually done. I will also add a steel cocktail stick with olives into the glass to imitate the look of a real martini.

Image from Wix.com