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Food Magazine Research

I picked up Februarys issue of "Delicious" food magazine to research the links between images and text in food adverts.

Image from Delicious magazine (February issue)

The background of this advert is a solid yellow colour, this means when readers are flicking through the pages the bright yellow block of colour should grab their attention. Because the image is advertising salad the green leaves contrast well with yellow colour. The product is to the left of the advert as it left hand page of the magazine, once again because the product is to the left when the reader turns the page they will see it for the maximum time possible. The colours have just been kept simple by using red, yellow and green. The greens and yellows help portray a fresh, healthy concept.

Image from Delicious magazine (February issue)

This ice cream advert has text both above and below the main image, this helps direct your attention towards the center of the advert. The lemon rind on the plate ties in with the yellow Easter egg in the background. The gold coloured font corresponds with the yellow baked tones in the biscuit. The biscuit has been topped with sugar to add an element of texture and dimension.


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