Reyka's existing tag lines in their advertising is simple but effective. The use an element of humour to help capture the viewers attention. some current tag lines are "In Iceland the only flavour vodka we make is vodka flavoured vodka" and " In Iceland we make water into vodka like Jesus did with wine. Though we are not saying we are like Jesus" The common theme in their tag lines is the starting phrase "In Iceland".
Image from Wix.com
In order to help me create an advert that imitates Reyka's original format I wanted to make sure my text started with "In Iceland"
These are the phrases I came up with to use as possible tag lines:
In Iceland the only way we drink vodka is in cocktails
In Iceland it's our way or no way
In Iceland the key to sophistication is Reyka
In Iceland we drink cocktails as simplistic as our ingredients
In Iceland the only ingredient in our cocktails is vodka
I decided to use the phrase "In Iceland the only ingredient in our cocktails is vodka" as it is short with a snappy edge. It describes how good the vodka is because you don't need to add any extra ingredients, just the vodka is enough.